Southern Cross Austero invests in media

SOUTHERN Cross Austereo’s (SCA) new facility that brings its two radio stations, Sea FM and Heart 107.3, under the same roof as its regional broadcast affiliate Southern Cross Television for the first time has been officially opened in Hobart.
Worth nearly $3 million, the state-of-the-art centre – located in Melville Street in the former Australia Post mail distribution centre – was opened by Premier Will Hodgman in front of customers and clients, the SCA board of directors and chief executive officer Rhys Holleran.
SCA Tasmania general manager Craig Davies said the site had been transformed into a leading digital and multimedia broadcast facility and office space for the company’s 50 staff in Hobart.
“To say that I am proud of what you see before you today is a massive understatement,” he told a large crowd of VIPs at the official opening.
“It has been a two-year project to build this facility to house three of Tasmania’s most loved, most watched and most listened to media brands.
“After years of juggling offices in Liverpool and Argyle Streets, we now come together in our new home at 2 Melville Street.”
Mr Davies said the opening of the new headquarters and its first-class digital and multimedia facilities was a huge vote of confidence in the future of Tasmania and SCA’s leading position in the state.
“This new facility is a testament to the confidence that the Southern Cross Austereo Group has in Tasmania and our Tasmanian media business,” he said.
“It will also provide a strong platform for continued growth and employment in Tasmania.”
Mr Davies said SCA held a unique position in the Tasmanian economy as the state’s largest commercial broadcaster and continued to connect more Tasmanians with its media services every day.

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