Fresh Tasmanian produce just a click away

ABOUT 70 guests gathered last month to celebrate the official launch of the new online farmers’ market, “Fork to Fork”.

Run by not-for-profit organisation Sprout Tasmania, the Fork to Fork project is supporting small Tasmanian food producers by using the latest technology to bring fresh fruit and vegetables to market.

Sprout chief executive officer Dr Alice Perry said the website had been met with a “great response” since going live last month.

“So far, we have seen around $2,000 worth of produce going through the website and we hope this number will continue to grow as more and more businesses and customers start using the site,” Dr Perry said.

“The launch night was held to celebrate the website going live, but it was also a chance for growers, producers and customers to meet.

“We plan to hold events like this every quarter so producers and their customers can continue to form and build relationships.”

Dr Perry said Fork to Fork was focused on connecting chefs and grocers to ethically grown Tasmanian produce.

“Producers, in effect, have their own retail store and commercial customers are able to quickly look online and view what produce is available, where it is grown or raised and when it can be delivered to them,” she said.

Chefs, grocers and Tasmanian producers are invited to use the new online marketplace at www.forktofork.org.au or speak to project manager Erika Avellaneda Celis on 0488 991 254.

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