TASMANIA’s Dark Mofo winter festival faces a bright future ahead thanks to $10.5 million in state government funding that will allow the popular event to continue for at least another five years.
Under the new funding agreement – worth $2.1 million a year for five years, festival organiser MONA (Museum of Old and New Art) has made a commitment to:
Grow interstate and overseas visitors to the event to 20,000 by 2021; Grow overall attendance to 500,000 by 2021; Increase media exposure and promotion of Tasmania; Deliver a regional expansion program every year; and Invest at least $250,000 in programming and support of Tasmanian arts-based organisations.
Tasmanian Premier Will Hodgman said the festival, which was sponsored through Events Tasmania, returned an estimated $46 million to the economy in 2015 and created about 400 new jobs, both full time and short term contracts.
“Last year, attendance at the event was 280,000, creating huge windfall for our tourism and hospitality operators, with the average visitor staying seven nights and spending $200 a night,” he said.
“Dark Mofo has embraced all that makes Tasmania quirky and unique.
“No one can copy it and nowhere can replace it, making the event and Tasmania very difficult to compete with.”
Dark Mofo creative director Leigh Carmichael said the five-year agreement was important for the ongoing success of the festival.
“The deal will give us the ability to expand and improve the festival, commission new works, employ and train more Tasmanians, reach further into the regions, and achieve our ambitious tourism targets,” he said.
“It will allow us the time and opportunity to develop meaningful, long-term partnerships with organisations like Tourism Tasmania, University of Tasmania, Tasmanian Museum and Art Gallery, Detached, Qantas and the Indonesian Government.
“We also hope to increase the presence of the ‘Paint the Town Red’ campaign and see more of southern Tasmania bathed with that fiery red glow.”
Dark Mofo 2017 will take place from 8-21 June in and around Hobart.
For more information, visit www.darkmofo.net.au
Caption: Tasmania’s Dark Mofo winter festival will be boosted by more than $10 million in Tasmanian Government funding. Photo credit: Mona/Rémi Chauvin. Image courtesy Mona Museum of Old and New Art, Hobart, Tasmania, Australia.