City to glow red again for Dark Mofo

HOBART will glow red once again in June, as the city lights up for Destination Southern Tasmania’s Paint the Town Red campaign during the iconic Dark Mofo festival (8-22 June).

Launching this year’s campaign at Altar recently, Destination Southern Tasmania CEO Alex Heroys said he expects Paint the Town Red to be bigger than ever before, involving tourism and hospitality businesses across the state and the Tasmanian community at large.

“We are again encouraging local businesses and households to light up red or create something red for the duration of Dark Mofo,” he said.

“This brings an air of excitement to Tasmanians as the festival draws near, and sends a welcoming message to visitors from elsewhere.

“Previously, Paint the Town Red has been a southern activation but given the demand for pre- and post-festival touring, we are inviting all businesses state-wide to Paint the Town Red this year, as well as asking residents to light up their homes or decorate them red.

“People get very creative – using red lightbulbs, lanterns, decorations, paint, fabric and other red materials to adorn shopfronts, offices, public spaces and private homes.”

Dark Mofo will feature participating businesses on its website, with registered participants in the running to win two season passes to this year’s Dark Mofo + City of Hobart Winter Feast.

Participating businesses will also feature in DST’s marketing, with a digital map and blogs designed to drive visitors to those businesses.

Member of the public are encouraged to get creative and post their photos with the #PTTR22 hashtag, to be in with a chance of winning a prize package featuring accommodation and experiences around Southern Tasmania.

Mr Heroys said Tasmanians have learned to embrace both the weather and the range of events on offer during winter.

“The winter festival season boasts back-to-back events, starting with Dark Mofo in June, including the incredibly popular City of Hobart Winter feast, right through to the end of August which marks the last day of the Hadley’s Art Prize exhibition,” he said.

“Following Dark Mofo, we get to enjoy the Festival of Voices, the Huon Valley Midwinter Festival, Beaker Street, Winter Light and Tasmanian Whisky Week.

“We expect that people from all over the state will be keen to get involved, as well as thousands of interstate visitors.”

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