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A brag for Tasmania

A SMALL Hobart-based business is leading the way in medal tags with their product, Brag Tags, giving participants of fun runs across Tasmania a unique memory of the event.

Now the product is being taken interstate for the first time to use at the Darwin City to Surf.

Tasman Key Service has been supplying Brag Tags to Tasmanian events for four years after Craig Harvey and his team recognised the benefits of producing tags instead of medallions and trophies.

“As the technology available to our workshop has improved over the past few years, we changed the way we applied the engraving on trophies and medallions and started using a small, metal plate,” Mr Harvey said.

“This has the person’s name and finishing time on it, so when we post it out to the person they can apply it to the back of a medal as a record of what they did – it prevents them from taking it into a shop and having it engraved.”

Mr Harvey said although the idea of a Brag Tag was not a new one, the Tasman Key Service workshop had added an extra feature by customising each tag to the specific event they were being used for.

“The technology allows us to put in coloured font and design that matches the branding of the event – we could do splashes of water if it’s a swimming event, shoe if it’s a running event, or a horse if it’s a horse riding event,” he said.

“We pay a lot of attention to trying to provide a really customised product for every customer for every time.”

Mr Harvey said Brag Tags were beneficial to event organisers as they were cost and time effective to allow coordinators to work on other jobs.

Tasman Key Service has provided Brag Tags to a number of running events and fundraisers in Tasmania, including the Cadbury Marathon, Run The Bridge, Crankee Hobart Fun Run, and the City to Casino for the first time this year.

Recently, it was asked to supply Brag Tags to the Darwin City to Surf by one of its directors based in Hobart, Richard Welsh.

“It’s exciting to think a little, friendly Tasmanian shop is making stuff for a running race in Darwin,” Mr Harvey said.

“The fact that the Northern Territory is buying Brag Tags is a good indication that we’re being recognised.”

Caption: Tasman Key Service manager Craig Harvey.

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About the Author: Hobart Observer

The Hobart Observer is your monthly community newspaper, reaching over 24,000 homes and businesses in and around the City of Hobart. It is the product of Nicolas Turner, Justine Brazil, Ben Hope, Simon Andrews, Tobias Hinds and guest contributors, with support from advertisers.

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