THE Salvation Army and Kmart have joined forces once again to assist the three million Australians living below the poverty line by kicking off its 2019 Kmart Wishing Tree Appeal.
Now in its 32nd year, the Kmart Wishing Tree Appeal is Australia’s largest and longest-running Christmas gift appeal and has raised more than eight million gifts for people doing it tough.
This year, the Appeal invites the community to come together and contribute just $1 to their shopping trip.
If every customer contributes a single dollar, collectively this can make a significant difference to those in need and help lift the financial burden during Christmas and beyond.
Kmart Director of Retail Australia and New Zealand John Gualtieri said last Christmas they had more than five million people per week visiting Kmart stores.
“We’re fortunate enough to reach a large number of the generous community – if every person visiting us during Christmas gives a small amount such as $1, together we can make a remarkable impact,” he said.
“We are proud to continue the tradition that is the Kmart Wishing Tree Appeal and work with our partner to support those facing hardship.”
The Salvation Army head of fundraising Janine Kewming thanked supporters of the Appeal and explained how their contributions help transform lives.
“The Salvos assist three times as many people at Christmas compared to any other time of the year,” she said.
“We are often working with individuals and families who are dealing with sudden crisis and financial burdens.
“Through the generosity of those giving to the Appeal, these contributions allow us to provide support to parents with the purchase of back-to-school supplies, intensive case management, financial counselling, or perhaps a box of groceries to see them through a tough time.”
The Kmart Wishing Tree Appeal is now available in stores and was officially launched in Tasmania at Kmart New Town, supported by students from New Town Primary School.
Gift contributions will be accepted until Christmas Eve on 24 December 2019 and financial contributions until 31 January 2020.
Ways to get involved in the Appeal include:
- Take a bauble tag off the Wishing Tree in store and scan the barcode at the register to contribute.
- Choose a practical gift that will go beyond Christmas time and leave it under the Wishing Tree in store.
- Drop a coin in the collection box at any register.
- Give online at www.kmart.com.au/wishingtree.
Gifts do not need to be purchased from Kmart, nor do they need to be wrapped.
Kmart is unable to accept used or second-hand gifts and encourages people to give practical gifts that will help people in need all year round.
Caption: The 29th Kmart Wishing Tree Appeal has now kicked off.