Let’s paint the town red again

Hobart’s renowned winter festival Dark Mofo is in full swing and local businesses are joining in on the festivities.

From 8-22 June, the city will be glowing red and buzzing with people from right across the globe. Hobart businesses – including the Telegraph Hotel on the waterfront
– have played their part and joined in the theme as part of the annual Paint the Town Red campaign.

Paint the Town Red encourages local businesses and households to light up red or create something red for the duration of Dark Mofo, bringing an air of excitement to Tasmanians and sending a welcoming message to visitors.

People get very creative, from creating red cocktails and menu items to using red lightbulbs, lanterns, decorations, paint and fabrics to adorn shopfronts, offices, public spaces and private homes.

“The Grand Chancellor Hotel will have its façade red for the entire Paint The Town Red, as will the Tasman Hotel,” Destination Southern Tasmania CEO Alex Heroys said.

“Above and Beyond will be lighting up its DeHavilland Beaver aircraft on the Hobart waterfront. And Hadley’s Orient Hotel will be lighting up their restored façade and providing a range of Paint The Town Red-inspired offerings in their Orient Bar.”

Telegraph Hotel assistant venue manager Michael Zasadny said the hotel had curated a line- up to match to the Dark Mofo festivities.

“Over the next three weeks we will be modifying normal operations as the city celebrates Dark Mofo,” he said.

“Throughout the festival we will have a line-up of DJs and live acts, a specially curated menu and drinks list,
and interior decorations including ice sculptures and snow on the rooftop that will have everyone in the Dark Mofo spirit.

“Dark Mofo is such an exciting time for the city and I think it is great that so many local businesses get involved.

“I encourage anyone in the city to go and see what is different and what local businesses have on offer.”

All participating businesses were able to register to win season passes to the Dark Mofo Winter Feast, and be listed on the Dark Mofo website and promoted to consumers.

People who take photos and post them with the hashtag #PTTR23 can win prizes from the Woolstore Hotel, Pennicott Wilderness Journeys, Mona, Lark Distillery and Port Arthur.

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About the Author: Hobart Observer

The Hobart Observer is your monthly community newspaper, reaching over 24,000 homes and businesses in and around the City of Hobart. It is the product of Nicolas Turner, Justine Brazil, Ben Hope, Simon Andrews, Tobias Hinds and guest contributors, with support from advertisers.

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