WELCOME to the first issue of the Hobart Observer, Hobart’s very own community newspaper produced by Corporate Communications, a Tasmanian-owned communications consultancy, and delivered to 28,000 homes and businesses in the Hobart municipality.
In launching this issue of the Hobart Observer, we would like to introduce the paper’s advertising, production and editorial team – Kylie Eastley (advertising), Stefania Cefola, Camilla Thomas and Nicolas Turner (editorial) and Lisa Jekimovics (layout).
Based in Hobart’s CBD, our consultancy is experienced in publishing community newspapers – we own and produce the Eastern Shore Sun and the Glenorchy Gazette and, coming soon, the statewide business publication, Island Business.
Combined, our suite of newspapers reach more than 75,000 individual homes and businesses across the Glenorchy, Hobart, Clarence and Sorell municipalities and more than 19,000 businesses across the state.
We strongly believe that there is a market for community newspapers in Tasmania, operating independently alongside the state’s three daily metropolitan papers.
In the past 10 years or so, there has been unprecedented growth in community and regional newspapers, something we as professional communicators see as renewed strength in the future of local journalism in today’s highly digital age – as long as communities exist, so too will newspapers like the Hobart Observer as they remain a vital part of a community’s identity.
Research into Australia’s engagement with community newspapers reveals that the general public has a clear understanding of the unique roles that newspapers play in their lives and how they fulfil their needs.
As noted on The Newspaper Works 2012 (www.thenewspaperworks.com.au), “national and large metropolitan newspapers provide their readers with a world view and are seen as the authority on the ‘big picture’ issues while regional newspapers play the role of the trusted advocate, with its finger on the pulse of local concerns.”
Meanwhile, community newspapers are “a handy reference as they provide local information in a convenient-to-use format.” They are a medium through which members of the community can learn about local, grassroots events and activities and traditionally, focus on issues that are “feel-good” and proactively positive.
An important factor in the success and longevity of community newspapers is ongoing readership support. At the Hobart Observer, we welcome all editorial and photo contributions and are always open to consider story ideas that you, our readers, consider worthy of coverage.
Also, community-based papers like the Hobart Observer are not deemed “junk mail” and as such are exempt from non-addressed mail restrictions on direct mail-outs and letterbox drops.
With “NAMs” (No Advertised Material) mailboxes as high as 35 per cent in the Hobart area, the Hobart Observer is a cost-effective way for advertisers to reach otherwise unreachable mailboxes and communicate their message into the homes of their customers.
The Hobart Observer will be delivered to all mail and post boxes in the City of Hobart. However, if you do not wish to receive a copy of the newspaper, simply contact us and we will post you a “No Free Newspaper” sticker for your letterbox.
If you have an advertising query, please do not hesitate to contact Kylie on 6210 5201 or email@example.com
All stories and photos can be emailed to firstname.lastname@example.org
To keep up-to-date with news and information 24/7 and provide direct content and feedback, log onto our Facebook page: http://www.facebook.com/hobartobserver
And to browse the latest articles and photos visit the website: www.hobartobserver.com.au
Everyone at the Hobart Observer looks forward to working with you in 2013 and into the future.
The Hobart Observer Team