HOBART City Mission’s Emergency Relief food program received a welcome boost with Tasmanian beverage company Juicy Isle Beverages donating close to $50,000 worth of juice products.
The 25,000 bottles of juice will be handed out to people doing it tough in southern Tasmania as part of the Emergency Relief program, which provides food packs of pantry staples and other donated goods to people struggling to make ends meet.
Juicy Isle state sales manager Michael Francis said the decision to donate was made given the way the community had come together through the COVID-19 pandemic.
“Juicy Isle is Tasmanian and we employ Tasmanians,” he said.
“We source our Hartz spring water, our berries and apples from local Tasmania suppliers and growers and we have loyal local customers and consumers who support us.
“Donating 25,000 bottles of our juice products to support those community members who are doing it tough at the moment was an easy choice to make.
“If ever there is a time for Tasmanians to support each other it’s now, and Juicy Isle is pleased we are able to jump on board.”
Hobart City Mission chief executive officer John Stubley said the juice bottles were an exciting alternative to the normal food packs that were distributed through the Emergency Relief program.
“It is nice to hand out a treat which is more than pure sustenance, something to make it a little bit more pleasant to sit down to have a meal and a drink,” he said.
“It’s really easy for us to take for granted having a cup of coffee or a bottle of orange juice, so to have something like this is really special for someone who is doing it really tough.
“It’s something out of the ordinary that can brighten someone’s day.”
Mr Stubley said they had seen a lot of support from businesses and the community over the last few months, including Ashgrove Milk who committed to provide fresh milk to Hobart’s homeless population through the Safe Space program.
“It’s really easy to become disconnected from community, society, family and friends, which is the situation with a lot of people who are sleeping rough,” he said.
“They feel the world has left them behind, no one cares about them, so these little luxuries in life shows and reminds them that someone does really care about them and their plight, so it’s really quite special.”
Caption: From left, Hobart City Mission chief executive officer John Stubley and Juicy Isle state manager Michael Francis.