HOBART pubs and clubs have been poured a lifeline in the form of an initiative by Carlton & United Breweries and the Australia Hotels Association to help them survive the Coronavirus crisis.
The ‘For the Love of Your Local’ campaign encourages Tasmanians to support their local and buy a pint of either Cascade Draught or Great Norther Super Crisp, with the cash going to the venue immediately.
Carlton & United Breweries then match the purchase with a free pint and email the purchaser a voucher to exchange for two pints when their local re-opens.
Carlton & United Breweries has offered to donate up to $1 million worth of kegs to venues.
“This campaign is a win-win for pubs and clubs and for beer lovers,” Carlton & United Breweries chief executive officer Peter Filipovic said.
“Some venues are facing the prospect of never opening their doors again if they don’t get cash flow.
“It is an unprecedented challenge, not even during the world wars or the Depression did the pubs close.
“But we know Australians want pubs and clubs to keep their place at the heart of many local communities once this crisis is over.”
With more than 10,000 venues across Australia forced to call last drinks for now, Australian Hotels Association national chief executive officer Stephen Ferguson said the initiative was a lifeline that provided hope for thousands of hoteliers and their staff.
“For communities, it’s not just the loss of the local watering hole,” he said.
“Local pubs and clubs buy, hire and spend locally.
“Local charities depend on local pubs and clubs for sponsorship and fundraising and there’s a whole supply chain from farmers to drivers who rely on a thriving hotel industry.
“I ask Tasmanians to dig deep and support their local, and the whole industry, when it needs it most.
“And don’t just buy one – buy another one for a mate or relative you want to invite down to your local when it reopens and catch-up about the last few months over a couple of cold pints.”
Customs House Hotel owner Paul Jubb said the forced shutdowns had significantly impacted the hotel.
“We know closing is the right thing to do, but it is very tough,” he said.
“To get an injection of funds like this now will help us bounce back when the ban is lifted.”
Mr Jubb said the hotel normally employed 25 full time staff, but all had been stood down until the pandemic crisis passed.
“Our hotel might be down right now, but if our customers rally, we’re not out,” he said.
To sign up or for more information, visit https://loveofyourlocal.com.au.
Caption: Custom House Hotel bar manager Tyler Petersen.