GETTING more women and girls out on their bicycles, skateboards and roller skates is the goal of a brand new initiative being rolled out across the greater Hobart area.
The Shredding Betties project – which has seen the creation of a women’s athlete calendar – encourages, celebrates and inspires Tasmanian women and girls to participate in these sports, while also raising funds to promote development programs and increase participation.
Hobart Wheelers/Dirt Devils women’s development officer Jenni McLeod, who spearheaded the project, said the idea for the calendar started after participating in a gravity enduro mountain bike event at Glenorchy.
“Four fabulous women entered the event among a large field of male participants,” she said.
“It occurred to me that there are many other women and girls out there on their wheels inspiring others, but the opportunity for us to see other women is limited.
“This project aims to shine a spotlight on those Tasmanian women and girls and provide an opportunity for mainstream media to see us differently.”
But Shredding Betties was not just about a calendar showcasing athletes, Ms McLeod said.
“One hundred per cent of funds raised from the calendar sales will go back into women’s development,” she said.
The Shredding Betties Calendar 2018 was officially unveiled at the Moonah Arts Centre on 9 November.
During the launch, women and girls were asked where they would like to see the money spent to increase female participation.
“This project has tapped into something sitting below the surface in the community and through social media, we have also started to create the Shredding Betties community around this vibe,” Ms McLeod said.
“Shredding Betties has been made possible through the contribution of athletes from across the state, as well as fantastic support from financial sponsors coming on board.
“It is terrific that business owners and organisations understand the value of women’s participation.
“Through a team effort, we have made a real visual representation of women and girls in these spaces and created a fundraising opportunity at the same time.”
For more information, visit the Shredding Betties Facebook page at www.facebook.com/shreddingbetties.
Caption: Young “shredding betties”, from left, Rose Thomas, Freya Buckmaster, Eva and Zoe Thomas.